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A study by Statista on the global mobile and desktop advertising market showed that by 2022, the amount spent on advertising tablets and smartphones will exceed the cost of desktop advertising.
This means that people are more likely to access websites from mobile devices for shopping. Accordingly, browsing web pages for users should be as convenient and simple as possible. A customized version is used to ensure that the site is displayed correctly on all devices.
The purpose of the flexible version is to take care of the user experience on your web page from any device and browser.
Why do you need a customized version:
- more audience coverage thanks to additional devices;
- competition for those who do not have an adaptive version;
- one web code set;
- protection against repeated content;
- adaptive version loads faster;
- the absence of unnecessary information has a positive effect on conversion.
Additionally
The answer is that the version is economical and fast for your site. Attracting mobile traffic and improving the quality of delivery. Remember that downloading online and its versions should be naturally beautiful and convenient, but also fast loading.